Perfecting the ‘Unboxing Experience’

Nathan Calvert Nov 21, 2017 Ecommerce

With the Christmas peak period, and the key shopping days of Black Friday and Cyber Monday literally around the corner, you’re going to need every trick in the book to make sure your e-commerce operation gets found first, engages best, and generally wins the internet. Perfecting your customers' unboxing experience needs to be high on the agenda By now you’ll all…

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Rough Trade Case Study

Nathan Calvert Jun 1, 2017 Case Studies

The now iconic Rough Trade is a group of independent record shops with sites in the UK and US. The first Rough Trade shop was opened in 1976 by Geoff Travis in the Ladbroke Grove district of west London. In 1978 the shop spawned the famous Rough Trade Records, which was to go on to be home to bands from The…

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Shipping boxed toys? Twistwrap: The cost effective alternative to voidfill!

Deb Lill Jan 22, 2017 Ecommerce, Packaging Geekery

Are you looking for cost effective packaging? You are probably like countless other retailers that are unsure of the options available when shipping boxed toys, while spending huge amounts per year in ‘over packaging’. In the article “How to ship boxed toys”, they suggest collecting tape, bubble wrap, boxes and scissors. Although they quite rightly suggest putting the items to…

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Jewelry Packaging: Is your internet packaging providing an invaluable unboxing experience?

Deb Lill Jan 18, 2017 Ecommerce

How do you replicate the customer experience of buying a quality item in the jewellers, to an online purchase? You assume that the customer will order time and time again just due to the reputation of your quality product. Why then do people commonly use the following to package and mail out their e-commerce jewellery? Bubble mailers Bubble lined kraft…

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Summer Clothes Packaging: It’s only clothing, polythene mailbags will do right?

Deb Lill Jun 10, 2016 Packaging Geekery

It’s that time of year again! The sunshine is beginning to put in an appearance, the layers are coming off…but wait…your customers need to update their wardrobe! They quickly turn to your online fashion store and begin purchasing their summer wears. You package their order up into polythene mailbags (your standard choice of clothes packaging) and off it goes! Online…

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E-books vs printed books: Why you should always judge a book by its book wrap…

Deb Lill May 16, 2016 Packaging Geekery

Have you ever considered the reasoning behind why your customer might purchase a printed book or an e-book? Purchasing an e-book over a printed book has many advantages, as discussed in ‘Success Consciousness’: Speed of delivery (you literally don’t need to leave the house) You do not require storage for your growing collection. You can buy them at any time…

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Comic Book Packaging: How to get it right and how to get it wrong…

Deb Lill May 3, 2016 Packaging Geekery

Suggestions online of how to package comics and graphic novels commonly involve one, or in some cases all of the methods below: “Bagging and Boarding”. A method used to initially protect the raw comic book and further store it once it has been read. Measuring and cutting cardboard to create makeshift comic book mailers Stuffing with newspaper Bubble mailers Oodles of…

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Shipping vinyl records, and why you’re probably doing it wrong.

Deb Lill Jan 7, 2016 Shipping Mad

Shipping vinyl records through the mail sounds like a harrowing experience.  With more and more delivery drivers seemingly preoccupied with maximising their 'kicking distance' record for parcels, and increasing pressure on parcel companies to increase how many parcels they pile in each van per trip, it's no surprise that vinyl packaging issues are a hot topic on the net. Let's…

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Sony Case Study

Deb Lill Jan 1, 2015 Case Studies

The Challenge Sony started a project to begin sending out CD's and DVD's directly to consumers via an ecommerce channel. Sony had for a long time been using corrugated cardboard 'wrap sheeting' with sealing tape to send out products in other areas of its business, so there was a perfectly natural assumption to use the same practices and technology with…

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Samsung Case Study

Deb Lill Jan 1, 2015 Case Studies

The Challenge In April 2015 the Samsung Headquarters (Korea) had just spent the previous 12 months in search of the perfect global ecommerce box specification. They wanted a 100% secure postal box which printed jet black internally, with a further internal black tissue paper. They planned to use it at all ten of their global ecommerce operational sites. But before…

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Medexpress Case Study

Deb Lill Jan 1, 2015 Case Studies

The Challenge MedExpress is an online UK based registered pharmaceutical business.  Customers of MedExpress carry out a three step process where they select the medication that they require, followed by completion of an online questionnaire which is reviewed by one of their UK registered GP’s. The GP decides if the medication is appropriate for the customer, and issues a private…

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Hachette Partworks Case Study

Deb Lill Jan 1, 2015 Case Studies

The Challenge Hachette is one of Europe’s largest publishing groups employing 7,000 people with high volume postal sales via mail-order and online. There are many problems associated with the packaging of a book as mentioned in our Ultimate Book Packaging Guide.  With Hachette’s books being no exception, they were looking for a packaging solution that ticked all the boxes.  Most importantly,…

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Debenhams Case Study

Deb Lill Jan 1, 2015 Case Studies

The Challenge After meeting Debenhams, a keen interest was shown in our stock range of boxes, in particular the crashlock Autoboxes.  Debenhams were looking for a solution to packing time inefficiency.  They were operating their fulfilment from the basement of the Southampton store and were very restricted for space. The Problem Debenhams online sales of health and beauty products had…

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Reed Comics Case Study

Deb Lill Jan 1, 2015 Case Studies

The Challenge Reed Comics are one of the largest comic book distributors online, sending out new and rare collectable comics.  As collectors themselves their passion for good service stems from the service that they would expect to receive.  Reed comics had designed a twist wrap to enclose their comics and graphic novels which was then sealed by tape.  They were…

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William Grant & Sons (Drambuie) Case Study

Deb Lill Jan 1, 2015 Case Studies

Challenge In September 2014, William Grant & Sons acquired the Drambuie Liqueur Company Ltd for which Lil Packaging supplied bespoke high quality Litho printed cardboard packaging.  William Grant & Sons had their own list of preferred packaging suppliers and were very careful about adding any new suppliers to their approved supplier list. The challenge for Lil Packaging was in demonstrating why they…

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TNT Case Study

Deb Lill Jan 1, 2015 Case Studies

The Challenge Having tendered their express overnight letter cardboard envelopes for five successive years, TNT were exhausting their options for ongoing cost reductions. Instead of TNT spending precious time researching unknown suppliers to invite to the next tender, Lil Packaging requested time to research new operational methods of producing their cardboard envelopes at lower cost. The Problems TNT’s purchasing department…

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Natural History Museum Case Study

Deb Lill Jan 1, 2015 Case Studies

The Challenge The Natural History Museum (NHM) is a leading London academic and scientific institution dedicated to bringing the past to life for thousands of visitors every year. Their online business sells and ships countless pieces of memorabilia, gifts, educational resources and more. At Lil Packaging we were tasked with helping them to find more suitable packaging for their range,…

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Hornby Case Study

Deb Lill Jan 1, 2015 Case Studies

The Challenge Hornby and their logistics & fulfilment partner were having real problems with their packaging, and also felt they could increase the efficiency of their packing teams by reducing pack times, and increasing throughput.  Hornby needed Lil Packaging to help them overcome their packaging difficulties, and achieve these efficiences. The Problems Hornby, a well known and much-loved manufacturer of…

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